Born in Dubai, Be You was inaugurated on the 6th of June 2012. It started off as an idea of two Emirati sisters, who joined together and started a concept fashion boutique in the heart of Dubai – Jumeirah.

This fashion boutique houses over 50 local and international designers, most of who are upcoming and fresh to the industry. A range of products starting with candles, perfumes, accessories and shoes moving to dresses, abayas and high end jewelry and creative art pieces are available at competitive prices in Be You. The boutique target is women aged 15-60 living in the UAE and Gulf region from medium to high class sector.

Apart from being a basic retail boutique, Be You has hosted several events along its course of being. Events dedicated to good cause, art and fine jewelry exhibitions, fashion shows and much more has been successfully handled by the team.